Dolores Hidalgo
The Programa Pueblos Mágicos (Spanish About this sound (help·info)) ("Magical Villages Programme") is an initiative led by Mexico's Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a "magical" experience – by reason of their natural beauty, cultural riches, or historical relevance. The Mexico Tourism Board acknowledges that México´s magical element, and not only its sun and beaches, is what keeps many tourists coming back. Thus, they created the 'Pueblos Mágicos' program to recognize places across the country that imbue certain characteristics that make them unique and historically significant.